The launch week playbook from Veyza Launch
Most of a good launch happens around the listing itself. Here is what to do, stage by stage, with Veyza Launch.
The groundwork
Leave no gaps on the page
Read your page as a stranger would. If something is missing or vague, fix it, and complete the founder profile so the person behind the product is clear. Your founder profile
Add clear screenshots
Screenshots of the product in use explain more than a paragraph. Add a clean logo, and a short demo video if you have one.
Choose your timing
Check your calendar first. A launch goes best when the founder can reply to comments the same day. See the launch calendar
Write your messages in advance
A little notice helps. Tell the people who already use or follow your product, and prepare your posts ahead of time.
Going live
Post where it fits
Choose a few relevant communities, check their rules on self-promotion and post as yourself. Show HN is for things people can try.
Announce it by email
Tell your subscribers about the launch by email, and put the launch image and link in the email new users get when they sign up.
Announce it
Put the listing link in a short post on each network you use, pin it, and point your profile link at it for launch week.
Be there to reply
Check your listing and your posts through the day and reply to everyone, including the critical comments. Your listings
Invite people to have a look and decide for themselves. One person, one vote: votes can never be bought, and extra accounts or vote trading are not allowed.
Keep it going this week
Spread the launch out
A launch is rarely one place. Choose a few launch directories that fit your product and list it there as well. Other places to launch
Embed the badge
Add the launch badge to your website footer or launch post. It links to your listing, so visitors can see the launch for themselves.
Post again with something new
Follow up your launch post on LinkedIn a day later. Share a lesson, a piece of feedback or a quick improvement.
Polish the details
Use the feedback from launch day: tighten the description, add missing answers to the FAQs and refresh any old screenshots. Edit your listing
After the launch
Keep the listing current
Keep the listing accurate over time. Fresh screenshots and current pricing help anyone who finds it later.
Review the results
Read your analytics a week later. Tagged links show which places were worth the effort for your next launch. See the launch receipts
Launch again after a big update
A launch is not a one-off. After a big update, a new version or a milestone, launch again with what is new. Relaunch from your account
Other places to launch
Compare your options on Best Launch Directories, which lists launch directories by kind with their Domain Rating, pricing and link type.
Ways we can help
Optional, and only if they suit you: the extras Veyza Launch sells, with what each one is and what it costs.
- Featured launch $19
Show your listing in the homepage Featured spot for 7 days from your launch week. It is labelled Featured and adds no vote.
- Multi-site bundle $99
You only write your listing once. We put it live on 49 more launch and discovery sites for you, each with its own wording, and each edit you make later follows to all of them automatically.
- Done-for-you listing $149.99
We list you on 49 other launch and discovery sites for you, write a different description for each one, and email you every link once they are live.
- homepage window $49
Your logo, name, tagline and website link in the homepage Sponsored slot for 7 days.
- category window $19
Your company leads your category page for 7 days, shown as Sponsored.
- newsletter window $29
One weekly newsletter issue with your company in its Sponsored place.
- Billboard from $5
A labelled paid board: the company with the highest total contribution is at the top, and no vote is bought or moved.
- Product review $19
A structured review of your product, from your public website and listing, shown on the listing with the maker named as the one who commissioned it. No vote, no rating.
- Editorial founder feature $29
Your founder story turned into an article from your own facts and edited by one of our editors. Nothing is made up.
Prices are in US dollars; VAT is added where it is due.
Questions
- Can I encourage people to vote?
- You can ask real users to take a look. Each person votes once, votes can never be bought, and extra or shared accounts are against the rules.
- When do I announce my launch?
- On launch day, as soon as the listing is live, and once more later in the week with an update or a lesson learnt.
- Should I submit to other directories too?
- Several directories can make sense, as long as each one fits your product. Look at price, link type and the kind of listings each one has.
- How do I follow up after launching?
- Look at your analytics, update the listing when the product changes, and launch again when you have a real update.
Bookmark this page for your next launch. The Veyza Launch help centre covers the rest. Open the help centre