guides, plainly written
Writing a Weekly Launch Digest
A weekly digest is a small, steady promise. How to choose what goes in, how to order it, how long it should be and how to keep it going for years.
- The Digest
- 9 min read
Choosing a Send Day and a Steady Rhythm
When should a weekly email go out? Why the day matters less than the habit, how to find a slot your readers like and how to protect a rhythm for years.
- Rhythm
- 9 min read
Getting Your Launch Into a Newsletter
How to bring a new product to a newsletter editor: pick the right one, write a short honest note and respect their time and their readers.
- Outreach
- 9 min read
How to Skim a Weekly Digest and What to Save
A reader's guide to getting the most from a weekly digest in five minutes: what to scan, what to try, what to keep and what to let go without guilt.
- For Readers
- 8 min read
Email Authentication: SPF, DKIM and DMARC Basics
A plain guide to the three records that prove your email is really yours, why big mailbox providers ask for them and how to set them up step by step.
- Deliverability
- 10 min read
Calm Design for a Product Page
A product page need not shout. How space, restraint, a single column and plain type help visitors understand what you made and decide at their own pace.
- Design
- 9 min read
Editing Down: Saying Less and Being Clearer
Most first drafts are twice as long as they need to be. A calm, practical method for cutting words, keeping meaning and leaving the reader room to think.
- Writing
- 9 min read
Reading Comfort and Accessibility in Email
A comfortable email is an accessible one. Type size, contrast, spacing, structure and alt text, and how to check your digest works for every reader.
- Accessibility
- 9 min read